Rapidly changing customer demands externally imposed economic constraints, and the need to evolve the telecom infrastructure combine to create a dilemma for an industry whose stock in trade was its stable, reliable, unchanging network. To compete today, service providers must preserve legacy network investments and continue to serve customers using traditional services, while simultaneously transitioning to a next-generation network and delivering rich and personalized services.
At the same time, the faltering economy means cost efficiency is more important than ever. To succeed as a service provider, you must test, offer and develop new services to meet customer demand, but do it within stretched budgets.
While service providers are eager to evolve their networks to support a next-generation network and deliver the broadband technology that customers demand, many still operate with platforms that deliver only one service at a time or use a proprietary design that makes it difficult to roll out the new services customers demand.
The new services, that include blogging, YouTube, videos, interacting with online communities and capturing and sharing multimedia content, will be offered in conjunction with classical telephony services such as next-generation messaging, audio and video ring-back, audio and video conferencing, multimedia contact centers and interactive voice response systems.
For service providers deeply entrenched in the public switched telephone network or with hybrid architectures of legacy and next-gen devices, the solution is an Internal Protocol (IP) media server. Flexible IP media servers will help your organization progress to an IP-based network capable of hosting rich multimedia services--a network that can connect to and deliver services over a variety of other networks, including 3G, Next Generation Network (NGN), IP Multimedia subsystem (IMS) and the Internet, dynamically and efficiently among multiple services simultaneously.
This
white paper discusses how moving to a cost-effective, agile IP media server is providing strong bottom line results to service providers around the world as they manage this transformation and position for increasing demand and competition.
The
HP OpenCall Media Platform is available as a stand-alone media server, independent of applications, or as part of the HP rich communication solution portfolio, which leverages the HP partner ecosystem for access to a wide selection of compelling multimedia services that will accelerate service provider business growth. Our solutions:
- Provide a new, pleasing experience with innovative solutions
- Increase ARPU by improving call completion rate and generating viral marketing adoption
- Significantly reduce operational expenses
- Simplify existing services migration to next generation network
- Ease services amendment
- Operate with a common architecture based on the HP OpenCall Media Platform
- Provide complete solution delivery and support.
