More than ever before, marketing budgets are being scrutinized and executives are under pressure to maximize return on investment. You need to optimize spending, increase agility and improve results. Too much value is lost to complex, wasteful processes and outdated communication strategies.
With today’s processes, it can be a challenge just to keep your marketing communications up to date and on brand—much less available on demand to support a global presence and meet aggressive product launch schedules. It’s equally challenging to leverage customer insight and effectively target communications.
It’s clear the old ways won’t work. Change in customer expectations and the marketplace is forcing companies to rethink established marketing techniques. Gone are the comfortable days when a marketing campaign could easily reach mass audiences and achieve mass awareness and behavioral change. In today’s dynamic environment, customer insight based on data drives marketing strategy. And more than ever before, marketing teams are leveraging technology to put their strategies into action. If your marketing organization is facing these challenges, the question is not whether you will change. It is how you will capitalize on change—to gain greater control of your processes, to achieve higher impact and to maximize ROI.HP helps you turn change into an opportunity with solutions for marketing communication automation…
HP Marketing Communications Manager delivers broad benefits. It enables your organization to gain greater control over your marketing communications program—and produce customer communications with more impact.
HP MCM’s intuitive catalog interface makes it fast and easy for thousands of users—from your company and approved partners—to select, customize and order marketing communications from one system.
With HP MCM customization of collateral, e-mail, direct mail and ads is simple. Customization can be achieved via a user-driven process of following step-by- step question screens, or it can be automated based on data, profile or event triggers through integration of business rules with your existing data infrastructure. Order authorization can be manual or automated. Detailed reports specific to orders, log-ins and documents are available. In addition, HP MCM supports multiple languages and currencies as well as a wide range of output services, such as commercial printing, HTML e-mail and local printing from PDF downloads.
HP Marketing Communications Manager simplifies system management. Advanced management capabilities are included in various components of the solution. The HP MCM solution provides a highly customizable, web-based service for managing catalog users and their assets, such as photos, logos, signatures and maps. The system administrator determines the profile data to be captured, specifies user groups and establishes user privileges.
HP MCM supports all Windows and Macintosh applications. The HP MCM solution provides tools for creating templates and establishing business rules from your application. Support for your design application enables designers to easily generate on-line templates.