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HP Marketing Communications Manager

 
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Customer Communications Management: Capitalize on change

More than ever before, marketing budgets are being scrutinized and executives are under pressure to maximize return on investment. You need to optimize spending, increase agility and improve results. Too much value is lost to complex, wasteful processes and outdated communication strategies.
With today’s processes, it can be a challenge just to keep your marketing communications up to date and on brand—much less available on demand to support a global presence and meet aggressive product launch schedules. It’s equally challenging to leverage customer insight and effectively target communications.

It’s clear the old ways won’t work. Change in customer expectations and the marketplace is forcing companies to rethink established marketing techniques. Gone are the comfortable days when a marketing campaign could easily reach mass audiences and achieve mass awareness and behavioral change. In today’s dynamic environment, customer insight based on data drives marketing strategy. And more than ever before, marketing teams are leveraging technology to put their strategies into action. If your marketing organization is facing these challenges, the question is not whether you will change. It is how you will capitalize on change—to gain greater control of your processes, to achieve higher impact and to maximize ROI.HP helps you turn change into an opportunity with solutions for marketing communication automation…

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HP has the solutions you need to bring the vision of marketing communication automation to life. These solutions provide a more effective way to achieve higher-impact marketing. They make your existing IT investments work harder for you. HP solutions automate the entire marketing services function—including the creation, management and execution of marketing communications. Automation gives your staff more time to think about your marketing plans and to identify ways to improve the impact of your communications. The rich benefits of marketing communication automation come together in HP Marketing Communications Manager, an integrated solution for automating and managing marketing communications. The HP solution simplifies and streamlines marketing processes, from design to execution. It gives you greater control over the end-to-end process, while helping you achieve maximum impact from your marketing communications.

 
This web-based system provides a centralized repository of digital marketing assets, which reduces redundancy and allows for easy management of marketing graphics and templates. A secure, online interface gives your extended team controlled access to the centrally managed system With HP Marketing Communications Manager, printed and electronic communications are dynamically published from digitally held assets and your existing data sources.

As content in the central repositories is changed, every piece and every format in the system changes with it. Templates for building e-mail and printed communications are easily accessed, customized and produced on demand by agents, franchisees, dealers, branches and sales personnel. This anytime, anywhere access to current, branded marketing content increases the effectiveness of your sales force and channel program, while the customization capability improves the impact of your communications.

Broad benefits

HP Marketing Communications Manager delivers broad benefits. It enables your organization to gain greater control over your marketing communications program—and produce customer communications with more impact.

Reduce costs

Reduce marketing communications costs by up to 30 percent.

Save time and money by minimizing rework, redundancy and waste.

Use centralized digital assets to print in more efficient quantities and reduce storage, shipping and warehousing costs.

Leverage HP’s web-based services model to speed deployment, avoid capital expenses and accelerate return on investment.

Simplify the marketing process

Streamline the creation, management and delivery of marketing communications.

Reduce complexity with an online catalog and an easy-to-use interface that supports multiple languages and currencies.

Set business rules to enable profile-and event-driven communications.

Support on-demand production ,& commercial printing, local printing, digital display and personalized e-mail.

Accelerate time to market

Increase agility.

Extend your marketing reach and respond faster to competitors’ actions.

Provide your sales force and channel partners with anytime, anywhere access to current marketing communications to increase effectiveness.

Easily monitor and adjust your marketing strategy based on built-in tracking tools.

Improve results

Gain greater control with centrally branded, tightly integrated campaigns.

Leverage customer insight and enable customization at the local level to achieve higher-impact marketing.

Increase response rates and improve brand loyalty.

THE USER VIEW

HP MCM’s intuitive catalog interface makes it fast and easy for thousands of users—from your company and approved partners—to select, customize and order marketing communications from one system.

With HP MCM customization of collateral, e-mail, direct mail and ads is simple. Customization can be achieved via a user-driven process of following step-by- step question screens, or it can be automated based on data, profile or event triggers through integration of business rules with your existing data infrastructure. Order authorization can be manual or automated. Detailed reports specific to orders, log-ins and documents are available. In addition, HP MCM supports multiple languages and currencies as well as a wide range of output services, such as commercial printing, HTML e-mail and local printing from PDF downloads.

ADMINISTRATION

HP Marketing Communications Manager simplifies system management. Advanced management capabilities are included in various components of the solution. The HP MCM solution provides a highly customizable, web-based service for managing catalog users and their assets, such as photos, logos, signatures and maps. The system administrator determines the profile data to be captured, specifies user groups and establishes user privileges.

DESIGN

HP MCM supports all Windows and Macintosh applications. The HP MCM solution provides tools for creating templates and establishing business rules from your application. Support for your design application enables designers to easily generate on-line templates.