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In economies both bustling and sluggish, reaching customers inside your store with timely and relevant messaging to drive sales presents ongoing challenges. In-store marketing materials such as retail point-of-purchase, brochures, product data sheets and more may be printed by service bureaus that are hundreds (if not thousands) of miles away, all but eliminating the ability to rapidly create materials in response to overnight changes in your local market. There’s also the cost of shipping printed materials across vast distances, only to have one-third to one-half of those materials grow obsolete due to expired promotions or sales, irrelevance resulting from marketplace changes, and non-placement inside the store.
The costs associated with obsolescence and waste escalate, while opportunities to reach customers with the right messaging when they’re already inside your store—where two-thirds of all purchasing decisions are made—are missed. For retailers in today’s uncertain economic environment, a marketing collateral management solution that could streamline operations, reduce costs and increase customer reach would be a welcome respite from current inefficient processes.
HP Retail Marketing Automation On Demand is a marketing collateral management system that provides online ordering, customization, production and fulfillment of all your marketing communication materials via an HP hosted solution. Using a standard web browser, authorized users within your organization can access a centralized store of your marketing materials, where they can then personalize, edit and order materials that fully comply with your brand requirements. Retail Marketing Automation On Demand places control of collateral creation back into your hands, giving you the flexibility to create and print highly targeted marketing materials when you want, with the messaging you want, in the quantities you want— either onsite using an award-winning HP printer, or through an HP-certified print network. Operations are streamlined and costs and waste are reduced, and you can rapidly realize ROI with timely and relevant messaging that compels customers to act.
HP is recognized as the global leader in imaging and printing solutions for large organizations.
We offer technical expertise, and reliable products and solution sets that allow our customers to benefit from:
