Customer intelligence (CI) is the
process of gathering, analyzing and exploiting information contained in an
organization’s customer base. Marketing organizations use CI to better prepare
for the challenges in an increasingly competitive marketplace. One of the
primary challenges is maintaining customer satisfaction and loyalty.
Organizations also use CI to discern which customers are most profitable,
enabling smart decisions about which customers to focus on and which marketing
programs will drive business growth.
HP Neoview and SAS® Customer Intelligence provide a complete set of
capabilities for data driven, customer-focused marketing processes. Using SAS
Customer Intelligence with HP Neoview, organizations can meet their top-of-mind
goals for marketing:
-
Enhance the multichannel customer experience – gain deeper customer
knowledge and insight, and maintain a continuous customer dialog.
- Choreograph marketing programs – apply customer value management to retain
profitable customers and acquire new customers, leading to increased customer
loyalty and satisfaction.
- Continuously improve marketing performance and accountability – link
marketing activities and align them with overall organizational goals, while
optimizing marketing expenditures.
- Operate in near-real time on up-to-the-minute information - increase sales
results and enhance customer loyalty.
- Offer customers and prospects the right deal at the right time -- supporting
more, better, faster decisions
- Focus marketing campaigns on the most likely candidates by using HP
Neoview’s “single version of the truth” - reduce churn and increase response
rates.
The combination of HP Neoview and SAS CI/analytics solutions provide
compelling value in the form of business growth, lower operating expenses and
reduced risk. Why HP Neoview for customer intelligence
-
HP partnership with SAS; sustainable strategic direction backed by
investment and commitment
- Scalability—capacity, concurrency, complexity
- Reliable HP NonStop architecture
- Re-deployable hardware
- Open, standards-based components/solution
- Support for complex, mixed workloads
- Online “everything”
- Outstanding price/performance ratio
- Low-cost scale-out solution with blade servers
- Simplified infrastructure
- High-performance
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