Improve user experience
- OTA (Over-the-air) upgrade features and UI (user interface)
- Auto-configure data service
- Conveniently OTA repair software and firmware
- Enable self-care of updates and configuration
Accelerate operator device certification
- Ensure earliest support for new OMA-DM enablers
- Validate all new devices against commercially supported OMA-DM server
- Pre-test phones prior to entering carriers’ test environment
Accelerate time-to-market
- Quickly upgrade field test phones for shorter test cycles
- Pre-populate distribution channels with updates on activation
Reduce support costs
- Helps reduce average handling time of customer care
- Helps reduce number of support care calls via proactive push and self-care
Enhance brand loyalty/subscriber relationship management
- Open new direct access to end-users
- Utilize direct-to-market phones to improve customer loyalty
- Enhance revenue opportunities via up sell of features and accessories
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