The hard reality is that “dirty data” often stalls BI initiatives. How can you achieve a single view of the customer if “customer” is defined differently by Sales, Marketing, and Product Development, for example? It’s an extremely common challenge—but not an insurmountable one.
At HP, we believe you have three levers you can exercise to master the challenges of data quality. |
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Provides for usage context for data, applications, and processes - and the relationships among them. To understand the context, you need to look inward and document current usage, architecture, and repository strategies.
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