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PREMIER Bankcard


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Company profile

PREMIER Bankcard serves the underserved yet creditworthy market. The company is now among the top 14 credit providers in both Visa and MasterCard, with approximately 2.7 million active credit card accounts.

The key to success for PREMIER Bankcard lies in using analytics to determine the most profitable accounts.

Objective

  • Build and sustain profitable portfolio of credit card accounts
  • Help people reestablish credit and offer them attractive products and services
  • Increase performance, availability, and scalability of data warehouse
  • Give decision makers better performance, more sophisticated tools
  • Support 8% annual business growth rate

Approach

  • 1 Intel Itanium 2–based HP Integrity 8620-32 Server (12-way)
  • 1 HP Integrity 4640-8 Server (4-way)
  • 1 HP Integrity rx5670 Server (4-way)
  • HP StorageWorks Enterprise Virtual Array (EVA)
  • Microsoft Windows 2003, Datacenter Edition (64-bit)
  • Microsoft Windows Server 2003, Enterprise Edition (64-bit) for Itanium 2–based systems
  • Microsoft SQL Server (64-bit)
  • SAS knowledge base
  • SAS Enterprise Miner
  • Project planning and technology migration by consultants from HP Services
  • Proactive 24-hour support

Business outcomes

  • Ability to identify the most profitable accounts and transactions drives profitable business growth
  • 30 percent to more than 100 percent performance improvements reported by PREMIER’s DBA and analysts
  • Queries that took 22 hours now take 45 minutes
  • Data mining enables company to pinpoint most profitable accounts
  • Begin based on current needs, then scale easily to meet rapid business growth
  • Solid reliability, availability

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