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Innovation Solutions for Consumer Goods

Create business opportunities by introducing innovative products and services
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As technological advances increase, consumers are demanding access to greater levels of service and products. Your company must introduce new products that help them capture and maintain their customer base.

HP offers innovative technology solutions that help you expand into new markets, improve your long-term competitiveness and create a differentiated consumer experience.

Many of these solutions are developed within the HP Labs, which is focused on delivering breakthrough technologies that help HP and its customers gain a competitive advantage. Recent advances from HP Labs and HP’s other product businesses include the Retail Store Assistant, Retail Marketing Automation and new color matching technology.


»  Anti-counterfeit and Brand Protection

Improve customer loyalty by enhancing the brand image of your company and products


»  Digital Media Platform for Consumer Goods

Reduce the costs and time to deploy end-to-end digital media solutions and services


»  Global Collaboration for Consumer Goods
Improve communication and collaboration using the HP Halo Collaboration Studio

»  HP Video Merchant Services for Consumer Goods
Open new revenue streams by enabling consumers to purchase video content online

»  Web Printing
Make it easier and more convenient for your customers to print from the web


Why HP

  • Broad range of servers, storage and software supporting multi-operating system environments
  • HP is #1 in electronics product sales made through U.S. retail outlets 
  • Full suite of IT services that include consulting and integration, multivendor support, education and outsourcing services
  • Years of experience protecting its own products and company image
  • On the U.S. Patent and Trademark Office's list of the top 10 organizations receiving the most patents
  • HP dedicates $3.6 billion (U.S.) annually to its research and development

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» Alliances and Partners

Innovation solutions

» Anti-counterfeit and Brand Protection  
» Digital Media Platform
» Global Collaboration
» HP Video Merchant Services
» Web Printing

Related links

» Applications and SOA Transformation
» Data Center Transformation
» Information Management
» Security
» Service Management

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