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To succeed in the Internet Protocol
(IP) and cable television markets, you must provide your customers with the
services they want, when they want them. To achieve this goal, you must first
understand the usage and buying behaviors of those customers.
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| The HP CentralView Video Usage Insight
solution delivers a comprehensive view into your customers' television viewing
habits so you can offer more targeted services and advertising. This solution
enables your organization to gather and analyze customer data in order to make
sound business decisions regarding the creation of new services, packaging of
existing services, development of special content and distribution of pinpointed
advertising. This solution also helps you manage your relationship with
third-party providers. With this solution your organization can:
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Obtain a comprehensive understanding of customers’ viewing habits
- Attain the insight needed for development of innovative go-to-market models
- Create revenue streams by leveraging new service opportunities
- Manage partner and content settlement effectively through access to content
usage details
- Identify opportunities and risks using predefined and ad hoc reports
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Why HP |
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Solutions run on the broadest array of operating platforms
- World’s largest communications companies depend on HP technologies
- HP Services consultants work with your staff to deploy a solution that best
addresses your business problem
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Spotlight: |
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| Stratecast’s Karl Whitelock discusses
the role of customer-centric data in promoting growth, safeguarding assets and
better serving customers |
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