While new digital media, streaming technologies, and emerging media distribution platforms such as the Internet, interactive television, and mobile networks create new opportunities, formidable organizational and management challenges are also created, due to an exponential increase of rich media (video, audio, image) content.
The HP Digital Asset Management solution brings together industry-leading technologies into one end-to-end solution that manages the entire content workflow-from initial content acquisition, workflow, and production to storage, retrieval. and archiving. The Digital Asset Management solution is designed for media and entertainment companies, and service providers. It encompasses a wide range of tasks and activities-from content acquisition to editing to publishing and delivery.
Integrated into partner-driven solution offerings are tools that enable rich media editing, asset management, and multi-channel delivery over radio, digital television, streaming, wireless, Web portals, and interactive media. By coupling a powerful, rich media asset repository with content acquisition, production, scheduling, and distribution tools, our solution can streamline a portion of or the entire content lifecycle from acquisition to delivery. Cross-channel architecture enables any asset-text, images, audio, and video-to be delivered to any media, such as radio, television, the Internet, and other new media devices.
Why HP?
- Streamline content supply-chain-helps customers reduce their operational cost by automating content processes, getting products to market more quickly for faster returns on investments
- Repurpose and reuse content-enables easy and cost-effective reuse and repurposing of content to feed an ever-growing number of distribution channels
- Increase collaboration and time to market-shortens time to market for content-based products and services by enabling easy collaboration among participants in the content supply chain
- Extend the life of media assets-preserves media assets by effectively transferring fragile film, graphics, video tape, and paper records to durable digital formats
- Extend the value of media assets-helps increase the value of digital assets by enabling easy reuse and repurposing of assets
- Easy integration with existing business systems-enables simplified integration with existing business technologies, such as customer relationship management and billing processes
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