It is the nature of rich media content itself which makes it tough; the rich media supply chain may include multiple content and application developers, outside agencies, or go-to-market partners, varying distribution channels, including wireless, cable, satellite and DSL, the Web, and others. It requires efficient management across multiple platforms. Further, to maximize revenue potential, service providers must be able to repurpose and reuse the rich media content they've commissioned. And do it all while keeping costs down and streamlining resource utilization.
The Digital Media Platform (DMP), from HP and its strategic partners, delivers on this extraordinary promise. It combines industry-leading technologies into a standards-based, end-to-end solution that manages the entire rich media workflow, from the initial content creation and acquisition, through production and into storage, retrieval, and archiving.
The HP DMP solution includes a software and hardware infrastructure, which manages the complete digital-content value chain, providing both streamlined toolsets and the increased outlets for creative content that entertainment companies need. This enables service providers to reduce risk and actually redefine their business models. And that's what can turn the potential of digital rich media content into a profitable reality.
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