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November 2006. Everyone knows that power and cooling costs are an increasing concern in the datacenter. What you may not know is that HP’s decade of work on this challenge has resulted in a new solution called HP Dynamic Smart Cooling.
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For the first time, HP’s Dynamic Smart Cooling enables a computing infrastructure to intelligently interact with the facilities that support the datacenter, and thus greatly optimize its cooling capabilities. This HP innovation will change the way that the most efficient new data centers are designed.
Please consider the following facts:
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Fact 1: Power and cooling costs increasingly limit scalability of your data center, and consume an ever-larger share of budget resources. |
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The 3-year energy cost of highly dense servers is roughly equivalent to their acquisition cost.1
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Fact 3: The power and associated costs to cool the datacenter can be as much or more than the cost of powering the IT equipment (servers, storage, and networking). [3] |
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A study by HP and The Uptime Institute suggests that in a majority of the world's data centers 63% of a datacenter’s power is associated with the power of cooling the IT equipment. 4
While the rest of the industry is narrowly focused on only one aspect of the problem -- reducing the power of chips and other components, HP is also addressing the need to reduce the power requirements and costs associated with cooling the datacenters themselves.
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Fact 4: Reducing the energy required to cool a datacenter can result in significant cost savings (and reduction in CO2 emissions) or the ability to deploy more IT equipment in the same space -- or a mixture of the two. |
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Cost savings potential:
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| Datacenter Size (power profile) |
Small ( 1.5MW) |
Medium (3.5 MW) |
Large (8 MW) |
Cooling
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| Chilled Water w/ Air-Cooled |
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| Chilled Water w/ Air-Cooled |
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% Energy Savings
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US @ $.11/kwh
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EMEA @ $.15/kwh
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APJ @ $.24/kwh
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Reduced CO2 emissions (metric tons/year)6
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Conversely, a datacenter may chose to reinvest all or a portion of the energy savings and deploy more IT equipment in the same space.

Fact 5: HP’s Dynamic Smart Cooling is the industry’s first solution that integrates datacenter-wide sensors, intelligent control, and automated provisioning that allows the computing infrastructure to interact with the datacenter facilities to optimize cooling.[7] |
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Fact 6: HP’s Dynamic Smart Cooling has demonstrated proven reductions in datacenter cooling power requirements. [8] |
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Using HP’s Dynamic Smart Cooling, HP labs was able to reduce the power to cool a datacenter from 45.8 kW using a standard industry set-up to just 13.5 kW (a 71% reduction)
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Fact 7: HP’s Dynamic Smart Cooling is an element of HP’s global citizenship where energy efficiency is a key aspect of HP’s environmental strategy. |
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HP is a leader in driving energy efficiency:
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- HP has had a “Design-for-Environment (DfE)” program since 1992.
- We have had over 10 years of focus and investment in energy efficiency-related programs
- HP Labs has a team dedicated to work on power and cooling issues
- HP has numerous patents on power and cooling technologies
- HP has participated in the Carbon Disclosure Project (the world's largest institutional investor collaboration on the business implications of climate change) for the past four years, demonstrating our transparency in disclosing trends in energy use and GHG (greenhouse gas) emissions
- In November 2006, HP & the World Wildlife Fund launched a joint initiative to cut HP greenhouse gas emissions. 9
For more information on HP’s Design-for-Environment Program see: www.hp.com/environment
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Fact 8: HP data center services offers Smart Cooling Solutions, available today. |
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With thermal services available today, customers can realize the benefits of reduced energy costs, increased data center capacity and efficiency, and increased reliability10 in mission critical environments. HP offers best-in-class, industry-wide expertise to identify current and potential problems and to offer real solutions to data center heating concerns. Three levels of services are available:
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- HP Thermal Quick Assessment
- HP Thermal Intermediate Assessment, including thermal modeling
- HP Thermal Comprehensive Assessment, including 3-dimensional thermal modeling
For more on HP data center services see: http://www.hp.com/services/datacenterservices
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Bottom line: HP’s innovation around datacenter cooling, Dynamic Smart Cooling, is yet another proof point that HP is committed to being a global leader in solving the challenge of power and cooling. HP’s resources and experience are committed to holistically addressing the entire scope of the power and cooling challenge.
To learn more about HP Dynamic Smart Cooling see: www.hp.com/go/powerandcooling
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1 HP, Christopher Malone, PhD, Christian Belady, P.E., “Metrics to Characterize Data Center & IT Equipment Energy Use”, Digital Power Forum, Richardson, TX (September 2006). Energy-to-Acquisition Cost Ratio (EAC) is defined as the ratio of the 3 year cost of power and cooling for IT equipment to the acquisition cost of the IT equipment. For instance, the EAC for blades, 1U, and 2U servers may be greater than 100%. This indicates that the 3 year cost of power and cooling exceeds the cost of the hardware. 2 Gartner Research Note, G00142688, Sept 26, 2006, “How HP Is Dealing With High-Density Server Power and Cooling Issues” 3 HP, Christopher Malone, PhD, Christian Belady, P.E., “Metrics to Characterize Data Center & IT Equipment Energy Use”, Digital Power Forum, Richardson, TX (September 2006) & “How to Minimize Data Center Utility Bills”, HP C. Belady, P.E., Sept 2006, https://www.line56.com/articles/default.asp?ArticleID=7881&pg=1&topicID=0 4 HP, Christopher Malone, PhD, Christian Belady, P.E., “Metrics to Characterize Data Center & IT Equipment Energy Use”, Digital Power Forum, Richardson, TX (September 2006) & “How to Minimize Data Center Utility Bills”, HP C. Belady, P.E., Sept 2006, https://www.line56.com/articles/default.asp?ArticleID=7881&pg=1&topicID=0 5 % Energy savings based on HP Labs research. Estimated cost savings only. Calculated as followings: (% Energy Savings X 1 MW) X (MW per Datacenter) X (8760 hrs/yr) X Energy Cost = Estimated total cost savings per datacenter 6 1 kg (2.1 lbs) of CO2 formed for every kWh, Source; Energy Information Administration http://www.eia.doe.gov/ . 7 Based on the analysis of current and comparable offerings in the industry. 8 HP Labs demonstration using HP’s Dynamic Smart Cooling HP labs was able to reduce the power to cool the datacenter from 45.8 kW using a standard industry set up to just 13.5 kW (a 71% reduction)9 HP Press Release: http://www.hp.com/hpinfo/newsroom/press/2006/061108a.html 10 The Arrhenius model shows that the time to failure (non-mechanical) of electronic components is accelerated by increasing temperature. See: http://www.itl.nist.gov/div898/handbook/apr/section1/apr151.htm
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