Solutions for customer relationship management are a hot topic for any company that wants to acquire and retain customers, improve customer loyalty, gain customer insight, and implement customer-focused strategies. A true customer-centric enterprise helps your company drive new growth, maintain competitive agility, and attain operational excellence.
This solution connects front- and back-office functions into a single, customer-centric operation. SAP CRM has all the tools needed for marketing planning, campaign management, telemarketing, lead generation, and customer segmentation. It also offers a customer interaction center, Web-based customer self-service capabilities, service and claims management, field service and dispatch, and installed-base management.
Customers can further benefit by integrating SAP CRM with other SAP Business Suite models.
More than 2,700 installation WW run on HP infrastructure.