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Solutions for customer relationship management are a hot topic for any company that wants to acquire and retain customers, improve customer loyalty, gain customer insight, and implement customer-focused strategies. A true customer-centric enterprise helps your company drive new growth, maintain competitive agility, and attain operational excellence.

This solution connects front- and back-office functions into a single, customer-centric operation. SAP CRM has all the tools needed for marketing planning, campaign management, telemarketing, lead generation, and customer segmentation. It also offers a customer interaction center, Web-based customer self-service capabilities, service and claims management, field service and dispatch, and installed-base management.

Customers can further benefit by integrating SAP CRM with other SAP Business Suite models.

More than 2,700 installation WW run on HP infrastructure.


Why HP?


  • The single source for everything needed for successful deployment of a complete CRM solution
  • Offers devices to equip mobile sales teams for CRM access in the field
  • Four service programs for each phase of a CRM project

Technical resources

White papers


»  CRM architecture for enterprise relationship marketing (PDF, 1.25MB)
»  SAP CRM brochure (PDF, 142KB)
»  A business view of SAP CRM (PDF, 462KB)

Learn more about this solution

»  SAP Customer Relationship Management (PDF, 495KB)
»  HP solutions for SAP CRM
»  Mobile deployment of SAP CRM
»  HP consulting services
»  Integration services

Customer success stories


»  Indigo Lighthouse Group (PDF, 55KB) *
»  Adobe (PDF, 281KB)
»  Grupo Cegasa (PDF, 272KB)
»  Pohjola (PDF, 132KB)
»  SAP Success Story: Adidas (PDF, 394KB)
»  SAP Success Story: Andrew Corporation (PDF, 338KB)
»  SAP Success Story: FABORY (PDF, 456KB)

* For many years, companies around the world have relied on HP and SAP solutions to build businesses that are more agile and more responsive.  Read about some of these past successes on the customer stories archive page.
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