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Asia Pacific Broadband Wireless
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Asia Pacific Broadband Wireless Communication Inc (APBW) is Taiwan`s first 3rd generation (3G) broadband wireless service provider. Established in November 2001 APBW won its 3G mobile operating license and has already successfully commercialized Taiwan`s first CDMA cellular service. APBW is a member of Asia Pacific Telecom Group (APTG), the telecom unit of Taiwan Rebar Business Group.
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APBW wanted to be the first provider of 3G services to Taiwan, but it needed to build network and application platforms from scratch and differentiate itself from established mobile operators in the market.
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Solution overview |
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APBW utilized the HP Service Delivery Platform to launch an innovative Web-based system where APBW customers can use their mobile phones to access a portal to view and download useful information and manage their own accounts. The portal is integrated with 15 back-end systems to automatically provision new services seamlessly to customers.
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Results |
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- Establish and differentiate APBW in the Taiwan mobile telephone services marketplace
- Sell new mobile services
- Increase revenues
- Enhance customer goodwill
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Printable version
