Content Enablement

Mobile subscribers are demanding more from their mobile content. They want more selection and easier access to rich content that is optimized for their handset. Operators can capitalize on the opportunity by deploying a unified content delivery environment across content siloes and taking back control of the content delivery value chain. This consolidated approach gives operators a unified view of their content as well as subscriber preferences, and allows them to more effectively market the right content to subscribers, boosting revenue and profitability.

The HP Content Enablement enables mobile operators to take back control of their content delivery environment; it offers a unified content management and marketing platform along with content search, content adaptation, digital rights management, and content delivery functions. The solution comprises best-in-breed ISV partners including Mobilitec, Mobixell, Fast, CoreMedia, and Volantis, and is integrated with the HP SDP architecture. 

This solution:

• Increases revenues by providing a single view of content across multiple underlying content silos 
• Lowers costs through more efficient management of third-party content submission, publishing, and settlement 
• Improves customer satisfaction by optimizing all types of content for the mobile environment 
• Reduces off-deck revenue leakage by giving operators more control over the content ecosystem

Why HP for this solution