HP's Digital Rights Management solution enables the protection and digital management of the rights associated with live and on-demand content delivered over Internet Protocol networks to fixed and mobile devices. This is done by combining flexible licensing mechanisms, and protection with conditional access and consumption-enablement schemes to enable fair usage of digital content.
Digital Rights Management (DRM) is one of the largest challenges facing content owners as more and more content is distributed digitally. In the traditional methods of distributing hard copy documents, pictures, music, or films, the owners' rights were copyrighted. Recipients of this content understood the procedures to duplicate the content. In today's digital world, this content is distributed electronically across the Internet, intranets, and extranets to thousands or millions of end-users, with copyright laws being breached daily as these files are copied at will.
The initial focus in the field of Digital Rights Management was encrypting content for distribution and controlling end-user access to this content. Without the appropriate "key" the end-user could not read or access the encrypted content. DRM has evolved to address the issues of description, identification, trading, protection, monitoring, and tracking of all forms of rights usage associated with the digital content.
Network and service providers enabling content delivery solutions for streaming media such as music or video, must be able to assure content owners that their content will be well protected as it is transmitted across their cable, digital subscriber line, satellite, or wireless networks.
Why HP?
- Content protection-encrypt live or on-demand content
- Rights management-business intelligence to coordinate the protection and licensing components
- License delivery-request, generate, and deliver licenses associated with content
- Rights enforcement-control end-user access to licensed content
- Open, scalable, easily integrated architecture
- Based on industry standards Content protection - encrypt live or on-demand content
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