Where is the money? That is the focus for mobile operators and service providers globally. While many key enablers such as service delivery platforms, WAP gateways, and messaging servers have been deployed, the search continues for the right strategy and mix of applications to deliver incremental revenue in an increasingly competitive market. With mobile end-user services, HP targets distinct market and customer needs to enable the mobile service provider to create new revenue streams and address declining average revenue per user.
Recognizing recent industry trends, HP Mobile End User Services support revenue-generating opportunities broadly categorized as messaging services, value-added services, and device management services. Messaging applications may include instant messaging, multimedia messaging, various short message service applications, unified communications, and various types of Internet Protocol-based voice applications. With value-added services, HP addresses the need for proven independent software vendor-created applications to quickly deliver new revenue streams.
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