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 November 2007. Recent Dell anti-HP advertising is just plain wrong and misleading.
Dell is running advertising that claims that HP ships blades in as many as 78 separate boxes. For years HP has offered a Factory Express1 option (direct or through channel partners) that enables customers to receive an HP BladeSystem in a single box. A majority of HP BladeSystem customer solutions are shipped this way, in one box, not 78.
Dell must certainly know about HP Factory Express, why then are they using advertising to mislead customers?... The answer is that the HP BladeSystem c-Class has boxed them into a corner. Dell is on the ropes. HP is the undisputed leader in blade server market and gaining share while Dell is a distant 3rd and sinking.
For every 4 HP blades shipped, 1 Dell blade is shipped.3
Now they come out swinging randomly; focusing on the one subject they are comfortable with when it comes to competing in the blade server market – cardboard boxes.4
However, even when it comes to the boxes our systems ship in; Dell swings and misses.
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The real story: |
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- A majority of HP BladeSystem customer solutions are shipped in a single box, pre-integrated via HP Factory Express
- HP Factory Express can also deliver a fully integrated rack infrastructure with multiple blade enclosures in a single, rack-sized box
- HP Factory Express integration services are available to all HP BladeSystem customers both direct and through channel partners
- Some customers choose HP Onsite Integration Services, which delivers the blade solution in a number of smaller boxes and allows for customization/integration to take place on site
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Photograph of some of the BladeSystem integration service options available to all customers via HP Factory Express.
Things really get interesting if you compare HP and Dell after the systems are turned on.
Virtualization, automation, and common system management are areas where HP differentiates itself from Dell. HP’s more complete “out-of-the-box” experience is why more customers each month choose HP blade servers over Dell.
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Fact: While Dell is focused on cardboard boxes, HP is focused on software and hardware innovations to make the HP BladeSystem simpler and more efficient, out of the box. |
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- HP Virtual Connect software delivers the ability to wire once and provision SAN and LAN resources in advance and enables the HP customer to add, recover and reallocate resources on-the-fly with just a few clicks.
- HP Insight Control Management software provides a simplified, unified management solution in a single, common package for easy deployment and installation.
- HP Thermal Logic puts operational cost savings directly in our customers’ hands with built-in instrumentation, accurate monitoring and control, and the ability to pool, share and allocate the right amount of power and cooling to match business demand.
While Dell is focusing on the box, HP is innovating across the datacenter.
HP is focused on innovation that makes blade use simpler over the life of the product, helping customers to drive real business advantage through ease of deployment and management, ongoing cost savings, and faster return on investment.
Bottom line: HP customers are clear at what type of innovation is more important to their bottom line – innovation in virtualization, management and power efficiency making their infrastructure simpler and more efficient.
HP cares about innovation to make blades simpler, more automated and integrated across the data center; Dell is obsessed with cardboard boxes. You choose which vendor is more committed to your business requirements.
To learn more about the HP BladeSystem see: www.hp.com/go/blades
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Printable version
