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The Real Story about Dell and blades

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Putting Dell's claims to the test - The Real Story
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supporting imageJanuary 2008. There they go again.  After two unsuccessful attempts at blades, Dell is trying for a third.

Dell’s history with blades:

  • 2002:  Dell introduced their 1st blade product
  • 2004:  Dell introduces a new blade server claiming to bring “Dell Effect” to blades.1
  • 2008:  Now more than three years later, Dell has announced their 3rd attempt, the Dell PowerEdge M1000e.

What has changed to make one believe that the third time will be the charm?  In baseball, you get three strikes and then you’re out!


 

»  The Real Story home page
»  Real Story about Dell and Boxes
»  Real Story about Shorty

Fact 1:  A distant #3 and sinking in the blade market, Dell has historically tried to downplay blade server prospects.[2]

Worldwide Blade Server Revenue Share graph

Fact 2:  A press report wrote that the new Dell blade offering, “seems to be almost an exact replica of HP's c-Class chassis [c7000]” [3]

While it is true that imitation is the most sincere form of flattery, simply replicating the form factor of HP’s successful and innovative HP BladeSystem is not enough to even come close to the full blade-based solution HP offers.

To name a few essential elements:

  • HP Virtual Connect software delivers the ability to wire once and provision SAN and LAN resources in advance and enables the HP customer to add, recover and reallocate resources on-the-fly with just a few clicks.
  • HP Insight Control Management software provides a simplified, unified management solution in a single, common package for easy deployment and installation.
  • HP Thermal Logic puts operational cost savings directly in our customers’ hands with built-in instrumentation, accurate monitoring and control, and the ability to pool, share and allocate the right amount of power and cooling to match business demand.
  • Both Enterprise (HP BladeSystem c7000) and SMB (HP BladeSystem c3000) enclosures
  • HP StorageWorks Storage Blade Solutions consisting of two disk storage blades, including the innovative All-in-One SB600c Storage Blade, and two tape blades for data back up and protection.

Fact 3:  For HP, making blades simpler to use, means making them easier to manage across the datacenter.  While Dell is focused on the 17” box we at HP are focused on how it works in the 17,000 sq. ft datacenter.

Delivering real simplification is not that easy, it takes real innovation not just marketing tag lines or  leaving out essential components that address important customer requirements.

The  HP Virtual Connect Enterprise Manager enables IT administrators to manage and control 100 c-Class enclosures, or up to 1,600 blade servers by dynamically moving server connections across a data center, or to remote sites all from a single console.

HP is focused on innovation that makes blade use simpler over the life of the product, helping customers to drive real business advantage through ease of deployment and management, ongoing cost savings, and faster return on investment. 


Fact 4:   While Dell struggles to get started with blades, HP is innovating at an accelerated pace.


What evidence is there that Dell can keep up with the pace of innovation customers require with blades?

Dell has announced the following:

“The PowerEdge M-Series server was developed over two years and 55,000 man hours, the "most extensive R&D program we've ever done," said Rick Becker, vice president of solutions for Dell.”4

55,000 man hours over 2 years equates to less than 15 full time people5 and this is Dell’s most extensive R&D program to date? 

How can fewer than 15 full time engineers keep pace with the HP BladeSystem c-Class R&D effort that leverages the best technologies across HP – from NonStop servers to printers – and brings them together with our portfolio of system management software to fundamentally improve how our customers buy, build, manage and use their IT infrastructure?

Since Dell introduced the PowerEdge 1855 in November of 2004 Dell has introduced one additional server blade, the PowerEdge 1955.  By contrast since the HP BladeSystem c7000 was introduced in June 2006 HP has introduced servers based on the Intel Xeon® Itanium®  and AMD Opteron®  processors, Storage Blades (including a tape blade, and the All in One Storage Blade) as well as an enclosure for the SMB market, the c3000, a.k.a. “Shorty”.


Comparison of HP blades versus Dell.

Fact 5:  HP BladeSystem Solution Builder Program represents the industry’s largest ecosystem focused on blade solutions.  What does Dell offer?

The HP BladeSystem Solution Builder Program is a global community of technology and service delivery providers who collaborate with HP and with one another to define, develop, deliver and deploy customer solutions built for HP BladeSystem.

See the HP BladeSystem Solution  Builder Program at  www.hp.com/go/solutionbuilder

And the online worldwide community for HP blades, the HP Blade Connect www.hp.com/go/bladeconnect

Bottom line:  With the innovative HP BladeSystem c-Class HP is setting the agenda in the blade market.  We are leading. Dell and others are reacting to HP’s leadership and innovation.

To learn more about the HP BladeSystem see: http://www.hp.com/go/bladesystem


1http://www.dell.com/content/products/productdetails.aspx/pedge_1855

 They have done it before, See “Dell Misses The Boat On Bladeshttp://www.hpinnovator.com/index.php?articleID=3399&sectionID=269

July 2007: Dell said, “I think 99 percent of our customers and the analysts would agree that blades aren’t for everyone”
Source:  Dell, Dear Mr. Hurd: “Blade Everything” Is Sharp Marketing; Is It Right for Customers?”
http://direct2dell.com/one2one/archive/2007/07/17/21255.aspx

April 2007: Dell was quoted as saying, “You might be better off with rack servers [instead of blades] …”
Source: InformationWeek, April 2007, “Dell Claims Rack Servers Better Than Blades”
http://www.informationweek.com/story/showArticle.jhtml?articleID=198900582

Sept 2006: Dell was quoted as saying, “We do not believe that blades are a bet-the-future solution," but rather, "just another option.”
Source:  “Dell Downplays Blades”,September 2006
http://searchenterpriselinux.techtarget.com/originalContent/0,289142,sid39_gci1215775,00.html

March 2003: Dell was quoted as saying that blade technology "may not pan out".
Source:  InformationWeek, March 2003, “Concerns Heat Up Over Keeping Blades Cool - Dell says overheating may limit the blade market's growth, but other vendors disagree”, http://www.informationweek.com/story/IWK20030307S0034

 http://www.theregister.co.uk/2008/01/08/dell_blade_m600_m605/, “The M1000e seems to be almost an exact replica of HP's c-Class chassis. Dell, for example, will support the half height blades along with full height systems and double wides.”

CNET News http://www.news.com/Dell-debuts-new-blade-server/2110-1010_3-6226909.html

52 weeks in a year X 40 hrs per week = 2080 man hrs per year.  (55,000 man hrs)/(2 years X 2080 man hrs  per year) = 13.2 full time engineers

Intel®, Itanium® and Xeon® are trademarks or registered trademarks of Intel Corp. or its subsidiaries in the United States and other countries.
AMD Opteron is a trademark of Advanced Micro Devices, Inc.
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