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The Real Story about HP's Leadership in Power and Cooling

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Power and cooling goes way beyond chipsApril 2006.  Power and cooling has become a hot topic with datacenter customers.  Customers are finding it an increasingly difficult challenge to take advantage of improvements in system performance and compute density due to the higher power and cooling loads.  Facilities and data center design have not kept pace with the advancement in technologies.  Additionally, rising energy costs -- at a time when power consumption is also increasing -- means that energy outlays now consume a larger and larger portion of companies’ IT budgets.

From the system level to the datacenter, HP is at the forefront of addressing this challenge.  Consider the following:

 

»  The Real Story home page
»  HP Energy Aware Computing
»  HP Ent TV; HP Labs on Power and Cooling

Fact 1: HP is committed to being a global leader in addressing the challenge of power and cooling

Clay Ryder of The Sageza Group, Inc. said, "We applaud HP’s tenacity in seeking a solution to this issue that will not only meet the needs of today, but for a while into the future as well".1

Fact 2: HP is a leader in power and cooling technology innovation

HP has been granted numerous patents that deal with power and cooling and is shaping the future for energy-aware computing.

There are exciting developments in HP Labs around dynamic “smart” sensing and control which will result in significant cost savings2 . See: http://www.hpl.hp.com/news/2006/jan-mar/power.html.

Fact 3: HP leading the industry in defining a meaningful metrics to address power and cooling costs in the datacenter

HP has developed a data center cost model that outlines the key factors that drive the total cost of ownership, particularly with respect to burdened cost of power.

For more information on the HP cost model, see: http://www.hpl.hp.com/techreports/2005/HPL-2005-107R1.html.

Fact 4: HP is taking a holistic approach to power and cooling

HP is addressing the datacenter power and cooling challenge holistically, from efficient systems with flexible designs to energy-aware provisioning to optimize the datacenter.  Additionally, HP has expert support services using sophisticated modeling tools and techniques to identify power and cooling issues and optimize solutions. 

Efficient systems

– HP is developing efficient systems using technologies such as multi-core and low voltage processors from Intel and AMD; small form factor hard drives; innovative heat sink designs; high efficiency power supplies, and high performance fans.
– HP’s BladeSystem is at the forefront of addressing the power and cooling requirement for dense computing.

Flexible design

- HP developed the Modular Cooling System and an innovative self-cooled rack for high density designs. Click for details.

Energy-aware provisioning

- HP’s Power Regulator is an innovative operating system-independent power management feature of HP ProLiant servers. Click for details

Expert Services

HP Services offers a Datacenter Assessment; Thermal Assessment and Site Planning Services to help datacenter managers identify problems and optimize solutions.  Click for more information.

Fact 5: HP is driving industry standards

HP is one of the founders of ASHRAE TC 9.9 which has generated the guidelines books for data centers
See:  http://tc99.ashraetcs.org/.

HP is one of the founders of the original thermal consortium on data centers that generated the Uptime power curve. HP is the first and only company to certify servers to the Uptime Fault Tolerant Power Specification.
See:  http://www.upsite.com/TUIpages/tui_certification.html.

In 2006, HP was a founding sponsor of the Green Grid Alliance.
See:  http://thegreengrid.org/.

Fact 6: HP has an environmental conscience

Energy efficiency is a key part of HP’s design for the environment as a pillar or HP’s global citizenship program. HP has been doing this since 1992.

HP (Compaq and Digital Equipment) were 3 of 7 companies who worked with the EPA in June of 1992 to develop the energy star program.  The same 3 companies were among 8 of the original signers to the first Energy Star partnership with the EPA in 1992, and the first to start displaying and marketing the Energy Star logo.
http://www.energystar.gov/


For more information on HP’s Design for the Environment Program see: www.hp.com/environment

Bottom line: Addressing the power and cooling challenge is much more than developing efficient chips. It goes much farther than that and is about the entire datacenter, products and services.  HP recognizes that power and cooling is a complex and multifaceted problem.  

HP has the resources, experience and commitment to address the challenge of power and cooling holistically.   HP is uniquely capable to address the entire scope of this challenge.

For more information on exciting work underway at HP Labs around energy aware computing, click here



1 “HP: A Cool Refreshing Drink of Water”, Clay Ryder, President, The Sageza Group, Inc., Feb 2006, http://www.it-analysis.com/content.php?cid=8333
Experiments to compare the HP Labs solution with a conventional system show potential savings of more than 50 percent in cooling costs,, see http://www.hpl.hp.com/news/2006/jan-mar/power.html

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